We have all seen it creeping into social media feeds and popular media: the idea of nicotine as a “wellness” and productivity tool. This unexpected rebrand has relied on podcasters and influencers promoting nicotine pouches, patches, and even drinks as part of a “biohacking” lifestyle—promising sharper focus, improved energy, and enhanced performance.

Rachael Joyner’s journey from learner to Duke clinician showcases the transformational impact of the Duke-UNC Tobacco Treatment Specialist Training Program.

The Duke-UNC Tobacco Treatment Specialist Training Program is excited to announce the expansion of our free Essential Tobacco Treatment Toolkit—a comprehensive resource designed to improve access to evidence-based tobacco and nicotine dependence treatment. The updated toolkit now includes an even wider range of materials created to support both clinicians and individuals who want to quit tobacco.